CASE STUDY #2: Grow Email Subscriber Base Another premium consumer brand company based in Los Angeles was dealing with no one signing up for their email lists. This company were in business for over 30 years but had stepped into ecommerce in 2015. They used Shopify as their platform and were on Mailchimp for emails.…

CASE STUDY #1: Open Rates, Click Rates And DRIP This particular company in health and wellness category had a decent email subscriber list. They had a good cadence and really beautifully creative emails. They had a below average open rates though- their industry average is around 12% but their open rates were around 3.8%. Without getting opened their…