A vegan skincare company that I worked with struggled with running successful retargeting campaigns. Retargeting works best with low funnels and audience that are highly likely to turn into customers. The Challenge: Even with highly targeted retargeting ads. CPA was about $31.14 which was pretty high for the brand that had an AOV of $40. I saw an…

One of the companies I worked for is a leader in vegan, natural skincare products. They sell their products through health and wellness stores like Whole Foods, Sprouts as well as beauty, drug stores like Ulta, CVS, target etc. With a brand new ecommerce site launch in 2017, they were looking to expand into digital…