Insights For Execs

Demystiying Growth at Scale

Tag: Omnichannel

  • Innovation Without Infrastructure Breaks at Scale

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    by

    Kamini Natarajan
    in

    Why Durable Growth Requires More Than Momentum In growth categories, innovation attracts attention. New formulations. New positioning. New delivery systems. New founders challenging incumbents. Innovation fuels energy inside organizations and excitement in the market. It signals ambition and possibility. But innovation is only the beginning. Infrastructure determines what lasts. Product-Market Fit Is Not Operating-Market Fit…

  • What’s Shaping CPG Growth in 2026

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    by

    Kamini Natarajan
    in

    Why discipline matters more than trends Over the past year, I’ve spent time inside CPG and wellness brands at very different points in their growth journeys. Some are scaling quickly. Others are trying to regain momentum after years of expansion. Almost all of them are wrestling with the same reality. Too many things are changing…