Author: Kamini Natarajan
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The Discipline of Scale
Scaling Isn’t About Doing More. It’s About Doing Fewer Things Well. For most consumer brands, growth doesn’t stall because teams aren’t working hard enough. It stalls because effort becomes fragmented. As brands scale, complexity increases naturally—more channels, more data, more stakeholders, more pressure. The instinctive response is often to add more: more campaigns, more tools,…
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Bridging the AI Adoption Gap
Strategies for CMOs in the CPG Industry Understanding the Reluctance A recent Gartner survey reveals that 27% of Chief Marketing Officers (CMOs) have limited or no adoption of generative AI within their teams. In contrast, high-performing organizations are leading the way, with 84% utilizing generative AI for creative development and 52% for strategy formulation. This…
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CTV and Retail Media Networks
How CTV and Retail Media Networks Are Changing the Game for CPG and Nutraceutical BrandsAre you leveraging Connected TV (CTV) and Retail Media Networks (RMNs) to drive retail sales? If not, you could be missing out on one of the biggest shifts in modern advertising. Traditionally, TV advertising was all about broad awareness—high cost, low…
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The Strategic Power of Communities for Brand Loyalty in 2025
As digital marketing and social platforms continue to evolve, one thing remains constant: your brand’s need for authentic customer connections. In 2025, building and nurturing communities is an indispensable strategy for executives aiming to strengthen brand loyalty, accelerate customer engagement, and safeguard against shifting algorithms. By prioritizing community-driven marketing, you create a resilient ecosystem where…
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Navigating the Lean Marketing Landscape in 2025: A CMO’s Perspective
In a challenging economic climate, the role of a CMO becomes even more critical. According to the latest Gartner CMO Survey, marketing budgets have dropped to 7.7% of overall company revenue in 2024 — a notable reduction that underscores the need for a new, more efficient approach. Despite the headwinds, there’s a massive opportunity for…
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The Top 10 Thought Leadership Trends for 2025
As a data-centric marketing leader in the wellness and supplements industry, I’m constantly watching the horizon for transformative trends that will shape how we operate, innovate, and grow. In 2025, we find ourselves at the intersection of unprecedented technological advancement and a broader societal focus on holistic well-being. Below are the top 10 thought leadership…
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The Transformative Power of Generous Leadership
In my several years of leadership experience, I’ve come to understand that the most profound impact we can have as leaders doesn’t stem from strategic planning or financial acumen – though these are certainly important. Instead, it comes from something far more fundamental: generosity of spirit. Today, I want to share my perspectives on how…
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Building a Strong CEO-Board Relationship
Building a Strong CEO-Board Relationship: Key Insights for Success Navigating the intricate dynamics between a CEO and the board of directors is a critical aspect of effective corporate leadership. The relationship between these two entities is pivotal in steering a company towards success. As a CEO, understanding and nurturing this relationship can be a defining…