Author: Kamini Natarajan
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The Top 10 Thought Leadership Trends for 2025
As a data-centric marketing leader in the wellness and supplements industry, I’m constantly watching the horizon for transformative trends that will shape how we operate, innovate, and grow. In 2025, we find ourselves at the intersection of unprecedented technological advancement and a broader societal focus on holistic well-being. Below are the top 10 thought leadership…
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The Transformative Power of Generous Leadership
In my several years of leadership experience, I’ve come to understand that the most profound impact we can have as leaders doesn’t stem from strategic planning or financial acumen – though these are certainly important. Instead, it comes from something far more fundamental: generosity of spirit. Today, I want to share my perspectives on how…
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Building a Strong CEO-Board Relationship
Building a Strong CEO-Board Relationship: Key Insights for Success Navigating the intricate dynamics between a CEO and the board of directors is a critical aspect of effective corporate leadership. The relationship between these two entities is pivotal in steering a company towards success. As a CEO, understanding and nurturing this relationship can be a defining…
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Sustainable Packaging for CPG
The Imperative of Sustainable Packaging in the CPG Industry: Trends and Opportunities in 2024 In today’s environmentally conscious landscape, consumers are increasingly demanding sustainable practices from the brands they purchase. This shift in consumer behavior presents both a challenge and an opportunity for the CPG industry. Implementing sustainable packaging solutions not only reduces environmental impact…
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Scaling Ecommerce
Winning Strategies for CPG Brands The e-commerce landscape has exploded in recent years, fundamentally altering how consumers shop for everyday essentials. Gone are the days of relying solely on brick-and-mortar stores. Today, a growing number of consumers are turning to online platforms for their CPG needs, from household staples to personal care products. This shift…
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CPG Marketing in 2025
Navigating the Evolving Consumer Landscape The CPG landscape has undergone a dramatic transformation in recent years. Consumer behavior has shifted, competition is fierce, and the rise of digital platforms has redefined how brands connect with their audience. In this dynamic environment, staying ahead of the curve necessitates a deep understanding of the latest marketing trends.…
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Black Friday/ Thanksgiving Sales
This ecommerce company wanted a aggressive strategy to promote their 2018 Blackfriday-Thanksgiving weekend sales. They had an extremely good 2017 Blackfriday sales with a 40% growth vs 2016 making it one of the biggest sales ever and pouring in so many orders that warehouse and fulfillment team had to employ new temp. staff to keep up with…
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New Website, Aggressive Revenue Growth
I worked for a company that was in the process of sourcing the best ecommerce platform for their online site. I identified and shortlisted few ecommerce platforms and in the end we all agreed on Shopify Plus as the best fit for this business. Once we completed the entire re-platforming process, my goal was to generate revenue…
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Follower Growth on IG
This skincare company started their social media efforts in 2016 and by June 2016 had around 16k followers on Instagram. They had a beautifully curated feed and a well organized content calendar. They had budget and resources needed for content creation, curation and influencer marketing. The Challenge: This company wanted to aggressively target a 60k…
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Inconsistent Branding And Content
I worked for a company that was brand new to Social Media. They had pretty much created accounts but did not have resources to generate consistent, creative, branded, meaningful content. They still had some 6000 followers on Instagram and another 5000 on Facebook. Being a beauty brand, these were the two main platforms they wanted to target.…