Insights For Execs

Demystiying Marketing at Scale

Author: Kamini Natarajan

  • Sustainable Packaging for CPG

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    Kamini Natarajan
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    The Imperative of Sustainable Packaging in the CPG Industry: Trends and Opportunities in 2024 In today’s environmentally conscious landscape, consumers are increasingly demanding sustainable practices from the brands they purchase. This shift in consumer behavior presents both a challenge and an opportunity for the CPG industry. Implementing sustainable packaging solutions not only reduces environmental impact…

  • Scaling Ecommerce

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    Kamini Natarajan
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    Winning Strategies for CPG Brands The e-commerce landscape has exploded in recent years, fundamentally altering how consumers shop for everyday essentials. Gone are the days of relying solely on brick-and-mortar stores. Today, a growing number of consumers are turning to online platforms for their CPG needs, from household staples to personal care products. This shift…

  • CPG Marketing in 2025

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    Kamini Natarajan
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    Navigating the Evolving Consumer Landscape The CPG landscape has undergone a dramatic transformation in recent years. Consumer behavior has shifted, competition is fierce, and the rise of digital platforms has redefined how brands connect with their audience. In this dynamic environment, staying ahead of the curve necessitates a deep understanding of the latest marketing trends.…

  • Black Friday/ Thanksgiving Sales

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    This ecommerce company wanted a aggressive strategy to promote their 2018 Blackfriday-Thanksgiving weekend sales. They had an extremely good 2017 Blackfriday sales with a 40% growth vs 2016 making it one of the biggest sales ever and pouring in so many orders that warehouse and fulfillment team had to employ new temp. staff to keep up with…

  • New Website, Aggressive Revenue Growth

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    Kamini Natarajan
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    I worked for a company that was in the process of sourcing the best ecommerce platform for their online site. I identified and shortlisted few ecommerce platforms and in the end we all agreed on Shopify Plus as the best fit for this business. Once we completed the entire re-platforming process, my goal was to generate revenue…

  • Follower Growth on IG

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    This skincare company started their social media efforts in 2016 and by June 2016 had around 16k followers on Instagram. They had a beautifully curated feed and a well organized content calendar. They had budget and resources needed for content creation, curation and influencer marketing. The Challenge: This company wanted to aggressively target a 60k…

  • Inconsistent Branding And Content

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    Kamini Natarajan
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    I worked for a company that was brand new to Social Media. They had pretty much created accounts but did not have resources to generate consistent, creative, branded, meaningful content. They still had some 6000 followers on Instagram and another 5000 on Facebook. Being a beauty brand, these were the two main platforms they wanted to target.…

  • Refining Retargeting

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    A vegan skincare company that I worked with struggled with running successful retargeting campaigns. Retargeting works best with low funnels and audience that are highly likely to turn into customers. The Challenge: Even with highly targeted retargeting ads. CPA was about $31.14 which was pretty high for the brand that had an AOV of $40. I saw an…

  • Enhancing PPC Results

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    Kamini Natarajan
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    One of the companies I worked for is a leader in vegan, natural skincare products. They sell their products through health and wellness stores like Whole Foods, Sprouts as well as beauty, drug stores like Ulta, CVS, target etc. With a brand new ecommerce site launch in 2017, they were looking to expand into digital…

  • Email Subscriber Growth

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    Kamini Natarajan
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    CASE STUDY #2: Grow Email Subscriber Base Another premium consumer brand company based in Los Angeles was dealing with no one signing up for their email lists. This company were in business for over 30 years but had stepped into ecommerce in 2015. They used Shopify as their platform and were on Mailchimp for emails.…