A vegan skincare company that I worked with struggled with running successful retargeting campaigns. Retargeting works best with low funnels and audience that are highly likely to turn into customers. The Challenge: Even with highly targeted retargeting ads. CPA was about $31.14 which was pretty high for the brand that had an AOV of $40. I saw an…

One of the companies I worked for is a leader in vegan, natural skincare products. They sell their products through health and wellness stores like Whole Foods, Sprouts as well as beauty, drug stores like Ulta, CVS, target etc. With a brand new ecommerce site launch in 2017, they were looking to expand into digital…

CASE STUDY #2: Grow Email Subscriber Base Another premium consumer brand company based in Los Angeles was dealing with no one signing up for their email lists. This company were in business for over 30 years but had stepped into ecommerce in 2015. They used Shopify as their platform and were on Mailchimp for emails.…

CASE STUDY #1: Open Rates, Click Rates And DRIP This particular company in health and wellness category had a decent email subscriber list. They had a good cadence and really beautifully creative emails. They had a below average open rates though- their industry average is around 12% but their open rates were around 3.8%. Without getting opened their…